As part of the MotorCity master plan, a main street retail and commercial spine was created to provide a 3-kilometer long active corridor for the destination development. This grand boulevard was inspired by the classic promenades of Europe like the Champs Elyses, drawing from their principal of street cross-section and building proportions. On the center of the spine is the Champion’s Plaza, a grand gesture and main entrance to the racetrack during race day, when the street becomes animated with spectators and carnival spirit. High Street retail strategy was based on the critical mixture of the “Synergy Triad” of Generator, Inducer and Extender, to ensure customer activity and retail success. In addition to traditional F&B and retail outlets, Boutique Hotels and Signature Restaurants were strategically located at key junctures to enhance the environment and provide a touch of class to the boulevard. AE7 partners were involved in this project as the managing and design Directors of Burt Hill’s UAE offices, and managed the Client and team on a daily basis.
Size : 23,89,588 SF
Services : Masterplanning, Urban Design, Landscape Design
Collaboration : Stantec (Formerly Burt Hill) Jayesh Hariyani while Director at Burt Hill in association with Hydar Hassan, Director Burt Hill Dubai
As the integral lifeline of the Motor City development in Dubai which revolves around the theme of Formula1 Car Racing for which a major central portion has been dedicatedly designed as a race track to host F1 events, this elaborately designed road threads through the district connecting its major parts. It provides a 3 km long corridor of activity zones along which corporate, hospitality and retail buildings are located on either sides and the street itself is designed to stimulate vibrant urban life activities. A cluster of buildings of sizes ranging from four to ten stories feature along the roadside hosting crucial activities akin to a central business district, serviced by 5000 parking spaces at grade as well as underground. The energy induced thus into this spine through assured greater footfalls contributes to ensuring its retail and commercial success. The INI senior team was engaged in the planning and design of this project while director at Burt Hill.
The street itself is detailed as an active boulevard which invites people from all over the district to gather here for social and recreational engagements. Soft and hardscapes are used to carve in plazas, parks, walkways, street cafes and event spaces along the entire length along with the quintessential high street shopping experience. A defining feature is the row of red poles installed along the road median whose varying heights invoke a sense of rhythmic movement along the street in step with the action of zooming race cars on the F1 track central to the district’s theme.