JSW Tower

A conceptualization exercise was done for the client, for their new corporate office in the Rajarhat area of Kolkata, West Bengal this iconic tower is uniquely designed for JSW’s north-east region team. The design provides for office spaces for various JSW business, and recreational facilities and a museum space for the community to the design offers best views, daylight, and state of the artwork environment that nurture collaboration across different businesses of the company.. Four very radical and varied schemes were derived for the same site with the same program. Although each design is multifarious, the underlying core design principles like sustainability, contextual clarity, user sensitivity and iconic characteristics are apparent in all the concepts.

The site geometry majorly influences one of the concepts where a challenge of site condition is converted to a strength through volumetric play. Another concept concentrates on the inner dynamics of this large built mass through an inward looking atrium; while a third concept enhances the design team’s vision via attention to details. Each concept uses similar materials but the final outcome is quite disparate. Our ability to achieve so many alternatives of volumetric explorations for the same program on the same site was applauded by the client.